THE ONE

CLIENT

Kronos Homes

2019


CHALLENGE

Craft a distinctive brand image that embodied luxury and modernity for Kronos Homes' upscale residential development, designed by Eduardo Souto de Moura.

Audience

Prospective homeowners and investors
Real estate professionals and agents
Kronos Homes stakeholders

Key Messages

1. Luxury Exploration

Precise lines and spacious design convey sophistication and luxury, letting each element speak through simplicity

2. Elevated Typography

A deliberate choice of serif fonts was made to convey opulence and sophistication, aligning perfectly with the upscale nature of the project

3. Golden Elegance

The selection of a golden yellow hue in the colour palette further accentuated the project's high-end identity, adding a touch of warmth and exclusivity

4. Minimalist Excelence

The final design outcome achieved a perfect blend of minimalism and elegance, positioning as a symbol of refined luxury in residential offerings

Elegance in Minimalism

The culmination of the design process resulted in a minimalist logo and visual identity that epitomize sophistication and exclusivity. Through careful consideration of font, color, and overall design elements, the final outcome harmoniously represents "The One" as a beacon of elegance within the realm of luxury residential offerings.